As a company we take a holistic approach to business, striving to be a better company for our employees, our customers, our community, and our planet. Sustainability is a multi-faceted issue. We are trying to be proactive and transparent in tackling this issue, and do what we can internally and externally as a company. This is the start of our journey in becoming more sustainable, and in turn, a better company.
We are not going to deny it; to get our beer right, current mainstream techniques create large carbon footprints on our products. There is a lot of wastage and the agricultural demands of growing ingredients are significant. We must take responsibility for this in order for any change to occur. We want to help fight climate change and operate with as lower a footprint as feasible.
We decided to take action. Firstly, we worked with Tyndall Sustainability to measure our environmental burden.
Our full breakdown is shown below. Download it, read it, share it. We want to be as transparent as possible and show our customers the impact that we as a business have on the environment.
What we are doing about it.
We have taken many in-house measures, both large and small, to help reduce the carbon footprint as a company:
As mentioned above, a full Carbon Footprint audit was completed to allow us to quantify and reduce our impact on the environment.
Climate change mitigation
It is extremely important for businesses to internally take actions (such as those above) to reduce their impact on the environment instead of simply ‘offsetting’. Due to the nature of our business however, there are some things we are not able to reduce or change in order to lower our emissions. To continue making delicious hoppy beers, we must continue to source specific ingredients from far and wide. As shown in our report below, this has contributed a lot to our carbon footprint in 2020.
Therefore, we are going to be supporting UK nature based projects to help mitigate the impact of our residual carbon emissions as well as continuing to explore new ways to reduce internally.
Peatlands are areas of wetland which play a vital role in creating biodiversity, reducing flooding, and providing the UK with clean drinking water; 70% of UK water is sourced from areas of peatland. This makes it a great opportunity for us as a brewery to give back to nature for providing us with the clean water we use to make our beers.
They are also great for sequestering CO2 and serve as large carbon stores; they hold more carbon than all other vegetation types in the world combined. However, when peatland is neglected, drained, or extracted for garden compost, the store breaks down and not only stops sequestering CO2, but releases CO2 into the atmosphere as well- we must protect and restore them to prevent this from happening.
Therefore on top of our internal reduction strategies, we have decided to support the delivery of a 65-hectare Welsh peatland restoration project, working in conjunction with Forest Carbon. It is estimated that the restoration project will halt the emission of at least 2,335 tCO2e over the next 35 years. This is forecast to equate to our estimated residual carbon emissions over the next 4 years. However, our footprint may change over these next few years and therefore our yearly carbon footprint reviews will ensure that we are taking sufficient measures to mitigate our residual emissions. It is important to note this project would not have gone ahead without the funding support we were able to provide to the project. The project has been validated under The Peatland Code. This is a voluntary standard for UK peatland projects wishing to gain investment for the climate benefit of restoration. The Peatland Code provides assurance and clarity for business and other investors in peatland restoration projects through independent validation and verification. The Code works on the basis that after restoration, carbon savings are made through rapid emissions reductions.
More information on the project can be found here, and please check out the photos of the project below!
Post-Restoration Photos - Photos from Snowdonia National Park
Our intention is to continue to support UK-based carbon projects after this 4-year period, at the same time as striving to reduce our residual carbon emissions through internal measures.
1p per can
We believe the best way for everyone to minimise their impact on the environment is to take responsibility.
In relation to the Welsh peatland restoration project we are helping to fund, we have calculated that the cost to mitigate the carbon emissions from the production of one can or pint of our beer is 1p. This is based on the estimation that the emission reductions of the restoration project will be delivered over a 35 year period. These estimations have been validated by the Peatland Code.
We are therefore giving our Webshop, Tradeshop and Taproom customers the option to mitigate the carbon emissions of their purchases. When checking out, there will be an optional 1p per can charge to add to your order in order to support the restoration project.
The money gained from this “carbon mitigation” fund will go directly to the Peatland Restoration Project that we have invested in. Our 1p per can scheme allows our customers to buy in directly to our Sustainability efforts. We greatly appreciate your support.
Carry Caps - PakTech
The plastic snap caps that help you carry your fresh DEYA juice home are from a company called PakTech, which are made from 100% post-consumer recycled plastic (e.g. milk bottles). They are reusable and universal but if you cannot find a use for them then please bring them back to the Taproom for us to reuse and then at the end of their life cycle, recycle.
Please bring your cardboard juice box can trays back to the taproom if you’re picking up more beer. We also welcome the use of any bag or box you can get your hands on!
Aluminium cans (as we’re sure you already know) are very recyclable, its estimated that 75% are recycled and 95% of aluminium packaging is recycled within Europe. Please remember to swill out and recycle your can (after drinking it of course) to do your bit for the environment.
Walking / Cycling
Please walk or cycle wherever possible when coming to the taproom to collect beer. This will reduce your carbon footprint as a customer and in turn, ours as a company as well.
A vast amount of rubbish is ending up in our oceans and affecting marine life. In the last year there has been a huge increase in the number of disposable face masks found in our oceans, this is down to the single use nature of life nowadays. Please help prevent this by using a reusable face mask wherever possible and especially if you come to pick up some beer in the taproom.
The Intergovernmental Panel on Climate Change (IPCC) in 2018 warned that industry had 12 years to meet emergency environmental targets and restrict global warming to 1.5ᵒC. We now have 9 years left before our planet hits irreversible changes. Also with COP26 in the UK this November, now has to be the time to change things- let's work together and make a difference!