Steady Rolling Man, the OG, our vision of the perfect pale ale.
Every year we evaluate, learn and look to improve Steady and our core beers .. whether that's through process or ingredient procurement, we are always looking to push Steady to its zenith. This year, our 10th, we have some tweaks in mind to help further elevate and achieve the vision we want for Steady…
Steady Rolling Man six colour ways 2025
To kick off our 10th birthday celebrations we wrapped Steady in six beautiful colour ways. A nod to 2021 when we redesigned the Steady label, launching our pink mainstay as part of a six colour way release.
Steady Rolling Man six colour ways 2021
The aesthetic of Steady had morphed through the ages, along with the growth of DEYA. Like many of us its appearance has morphed and transitioned to adapt to its surroundings.
The name then informed the design brief for Thom Hobson, our artist from the beginning. For a core, household staple beer like Steady Thom felt it was important to make an image that was visually interesting and inviting with some undertones of nostalgia and familiarity as an access point for the punters. We like to believe that the concept of Steady is now in line with our beloved Croc, in which it's a character and state of being is one we can all embody should we wish.
We keep rolling, both night and day.